Privacy policy

Netanel Real Estate is a real estate brokerage licensed in Maryland and the District of Columbia, owned by broker Aya Netanel, at 17604 Parkridge Dr, Gaithersburg, MD 20878. When this policy says “we” or “us,” it means Netanel Real Estate.

It covers netanelrealestate.com and everything on it: our listing pages, Second Opinion, Start my listing, the private showing pages (Visite), the client workspace, and our listing phone line. Visite and some of the site’s tools are software made by Rainbow Lily Studio, Aya’s software company. The information in them stays in Netanel Real Estate’s own systems.

If you sign a listing or buyer agreement with us, that agreement applies too.

What you send us

• Contact, home value and savings forms: your name and phone, your email on most of them, and what you tell us, such as the home’s address, your timeline, a price, or your message.
• Second Opinion: the analysis runs in your own browser. We receive nothing unless you press Send. Then we receive your name, email, phone if you add one, and the report you chose to send.
• Start my listing: the home’s address and expected price, the package you chose, your name, email and mobile number, and your note.
• Showing and disclosure requests: your name, email and phone. Agents also give their brokerage and license details; buyers can tell us whether they’re pre-approved. After a showing, agents can leave feedback for the seller. When a disclosure package is downloaded, we note it.
• Offers sent through our site: the agent’s name, contact details, brokerage and license, the offer’s terms, and the documents the agent uploads, such as the signed contract and the pre-approval or proof of funds.
• Emails, texts, calls and voicemails you send us.

If you’re our client

In your private workspace: your sign-in email, the details of your home (including the listing information for Bright MLS), the photos, videos and documents you upload, your messages with Aya, and your payment records.

Card payments

Card payments are made on Stripe’s secure page. We never see or store your card number. We keep the amount, the date, whether it went through, and Stripe’s reference number for it.

What’s collected automatically

• How many times each listing page was viewed each day, as a total. Nothing about who viewed it.
• On some forms, to stop spam and abuse: a scrambled, one-way code made from your internet (IP) address, never the address itself.
• Our web host and database provider keep short-lived technical logs, such as IP address and browser type, to run the site and protect it from attacks.

That’s all. We don’t use analytics or ad pixels, and we don’t track you across other websites.

• To answer you and to help you buy, sell or rent a home: preparing and marketing a listing, scheduling showings, and getting to settlement.
• To send you what you asked for, such as a home value, a report, a disclosure package, a sign-in link or a receipt.
• To follow up about your inquiry. Reply “unsubscribe” to any follow-up email and they stop.
• To meet our duties as a licensed brokerage, keep the records the law requires, and protect against fraud, spam and misuse.

We don’t use your information for anything else, and we don’t build advertising profiles.

AI helps us work faster and keep our fees low. Aya personally handles all advice, pricing and negotiation.

• Our office assistants help sort the office’s email, texts and website inquiries, keep files on track, and draft replies and reminders for Aya. They can also read what’s in client workspaces, such as messages, documents, offer terms and showing feedback, without names or contact details.
• Before a message goes to an AI service, email addresses, phone numbers, street addresses and account numbers are replaced with placeholders such as “[Client 1]”, and so are the names and companies of people already in our records. They’re put back only on our side. When it’s running, a privacy helper on our own computer, or on a private cloud computer we rent when ours is off, looks for other names too. When our research assistant needs to look up a home, it sees that home’s address.
• Emails, texts and website messages about personal matters, such as health, a divorce, a death in the family, money trouble, safety or legal trouble, are held for Aya and not sent to an AI service.
• In the client workspace, AI tools help write listing descriptions and summaries of your file, answer questions about it, edit and virtually stage photos (virtually staged photos are always labeled), and read inspection reports. They receive the home’s details and what you type or upload for that task. We don’t add your name or contact details.
• The AI services we use are Anthropic (Claude) and OpenAI, under business terms that don’t allow them to use our information to train their AI models.

• We text you only if you agreed to it: by giving your number on a form that says we may text you, by asking us to, or by texting us first. Our texts are about your inquiry, your home, your showing or your transaction. We don’t send marketing texts.
• Message frequency varies. Message and data rates may apply. Reply STOP at any time to stop texts, START to start them again, or HELP for help.
• No mobile information will be shared with third parties or affiliates for marketing or promotional purposes. Text messaging opt-in data and consent are not shared with any third parties.
• Our listing line is the phone number on our listings. Calls aren’t recorded. If you leave a voicemail, Twilio, our phone company, records and transcribes it, and it’s emailed with your number to Aya, or to the seller if the seller takes the calls for that home. Our call logs keep only the last four digits of your number. Texts to the line are kept like any other text to our office.

We never sell your information or share it with other businesses for their own use. We share it only:

• To do what you asked. A showing request, with your contact details, goes to the seller of that home and their broker, so they can confirm the time, and so does any feedback you leave after the showing. A call or voicemail to the listing line goes to the seller if the seller takes the calls for that home. A disclosure request goes to the listing broker. An offer goes only to the listing broker and the seller, and is never shown to other buyers or their agents.
• To complete your sale or purchase, as you direct: the other side’s agent, the title or settlement company, your lender, inspectors, appraisers, and the homeowners or condo association.
• When we list your home. Its details, photos and description go to Bright MLS, and from there to public listing websites. That’s the point of listing, and we go over what will appear before it goes live.
• With the companies that work for us (listed below), only so they can do that work.
• When the law requires it, such as a subpoena or a regulator’s request, or to protect against fraud or keep someone safe.
• If the business changes hands, with the new owner, under this policy’s promises.

The companies that work for us

Vercel

Hosts this website.

Supabase

Our database, private file storage, and the client workspace sign-in, including sign-in emails.

Google Workspace

Our office email.

Resend

Sends our other emails, such as workspace invitations, showing confirmations and disclosure packages.

Postmark

Receives email for our office assistants.

Twilio

Our texts and the listing phone line, including voicemail recording and transcription.

Stripe

Card payments. Stripe receives your email address (for the receipt), the home’s street address, your package and the amount.

Anthropic and OpenAI

The AI services described in How we use AI.

RunPod

A private cloud computer for our privacy helper, used when our own computer is off.

DocuSign

Electronic signatures on agreements and disclosures.

ARELLO

Checks an agent’s license number, state and last name against state license records.

Maryland SDAT and DC property records

Public records services. They receive a home’s address, to help fill in its listing details.

U.S. Census Bureau and Zoneomics

Look up a home’s location and zoning from its address, for the client workspace.

Google Fonts

The fonts on our pages. Your browser loads them from Google, which sees your IP address.

• The public pages set no cookies and carry no analytics or ad trackers.
• Signing in to the client workspace sets cookies that keep you signed in, and one that remembers whether the side menu is open.
• Some tools save things in your own browser, such as your Second Opinion draft so you don’t lose your work, or a note that you’ve already seen a tip. They stay on your device. Clearing your browser’s data for this site removes them.
• Listing pages may include videos from YouTube (in its privacy-enhanced mode) or Vimeo (with do-not-track on), and 3D tours from Matterport. Those companies may set their own cookies when they load.
• Because we don’t track you, there’s nothing for Do Not Track or Global Privacy Control to switch off. We already work the way they ask.

• Transaction files, such as agreements, disclosures, offers and payment records: as long as Maryland and DC real estate rules require brokers to keep them.
• Showing requests and their history: deleted 30 days after we close the home’s showing page, once it sells or comes off the market. A summary, including agents’ feedback, stays with the seller’s records.
• Disclosure package links we email you stop working after 14 days.
• Voicemails stay in our phone account until we delete them. The listening links in our own emails stop working after 60 days.
• Inquiries and messages: as long as we need them to help you and to keep our records. You can ask us to delete them at any time.

Wherever you live, you can ask us to:

• send you a copy of the information we have about you;
• correct anything that’s wrong;
• delete it, except what the law requires us to keep, such as transaction records;
• stop emails (reply “unsubscribe”) or texts (reply STOP).

Email office@netanelrealestate.com or call (301) 775-0175. We may ask a question to make sure it’s you. We answer within 45 days, usually much sooner, and asking never changes how we treat you.

• Every page and connection is encrypted.
• A client workspace opens only when Aya invites you or when you start a listing on our site. You sign in with one-time links, and its files are stored privately.
• Only Aya, the people this policy describes (such as the seller, for a showing request), and the services that work for us can reach your information.
• No system is perfectly secure. If you notice anything wrong, please tell us right away.

Wire fraud warning: Netanel Real Estate will never send you wiring instructions by email or text. Before you wire any money, call your title company at a phone number you already know to confirm the instructions.

Our services are for adults. We don’t knowingly collect information from anyone under 18. If you think a child has sent us information, contact us and we’ll delete it.

When we change this policy, we update the date at the top. If a change affects information we already have, we tell our clients before it takes effect.

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