NETANELREAL ESTATE
Netanel Real Estate · Seller packages

Pick how much of the sale you want to handle.

Every package starts with a small payment when you list. With a broker on your side, most of the fee is paid at settlement, from the sale, and only if your home sells. Every package comes with Aya Netanel, a local broker licensed in Maryland and DC for 19+ years.

On the MLS and 100+ home-search sitesA broker you can meet in personMost of the fee only if it sells
You run the sale

MLS Basic

“I've got this. I just need it on the MLS.”

$399one time
When you list$399
At settlement$0

For sellers who'll price, photograph, show and negotiate themselves.

  • 12-month MLS listing, sent to 100+ home-search sites
  • Online showing scheduling and agent feedback
  • Disclosure forms, checked by Aya before you list
  • A page for your home on netanelrealestate.com
  • A basic review of each offer
  • Buyer calls can ring your phone through our listing line

You show the home or hang your own combo lockbox. Add Broker Support anytime before you accept an offer: nothing more now, $1,200 at settlement.

A broker for the deal

Broker Support

“I'll get it ready and show it. You protect the deal.”

$1,599total
When you list$399
At settlement$1,200
The $1,200 is due only if your home sells.

For sellers who'll handle the photos and showings, and want a broker on offers, the contract and closing.

  • Everything in MLS Basic, plus:
  • Yard sign, installed, and an electronic lockbox
  • Aya reviews every offer and negotiates for you
  • Contract drafted and explained
  • Help with inspection and appraisal
  • Title and lender coordination to closing
  • Buyer calls and questions go to Aya

Hosted showings and open houses can be added when you'd rather not be there. Your home also gets a listing page on our website.

Done for you

Full Service + AI

“Handle it for me, start to finish.”

$799 + 0.5%
When you list$799
At settlement0.5%, at least $3,500
Due only if your home sells. On a $600,000 sale, it's the $3,500 minimum, so $4,299 in all.

For sellers who want the home priced, presented and marketed for them, with numbers every week.

  • Everything in Broker Support, plus:
  • Aya visits your home in person
  • A pricing plan built from market dataAI
  • Professional photography, a 3D tour and a floor plan
  • A showcase page for your home, with video, a buyer FAQ and an area guideAI
  • Short videos, just-listed posts and outreach to the agents who sell homes like yoursAI
  • One hosted open house, and Aya meets buyers who come without an agent
  • A weekly report: views, saves, showing feedback and what to do nextAI
  • Every step to closing managed for you

AI marks work prepared with AI help and checked by Aya. For homes up to $1,000,000; above that, see Premier below.

Selling a home over $1,000,000?

Premier

“Every extra a higher-priced home deserves.”

$2,500 + 1%
When you list$2,500
At settlement1% of the price
Due only if your home sells. On a $1,500,000 sale, it's $15,000, so $17,500 in all.
  • Everything in Full Service + AI, plus:
  • Twilight photos
  • A professionally shot video
  • An open house for agents
  • Your broker hosts every private showing
  • Social media ads, with a $300 ad budget included

Bonus: Drone photos at no extra cost, where flying is allowed and you'd like them. They're a bonus, not part of the fee, since much of the DC area is a no-drone zone.

Renting out a home?

Rental Listing

“Get it in front of renters. I'll take it from there.”

$399one time
When you list$399
When it rents$0
  • MLS listing until it's rented
  • On Zillow, Redfin, Realtor.com and 100+ sites
  • Maryland and DC rental forms
  • Inquiries and applications forwarded to you
  • Showing service, and a lockbox if you want one
  • A basic review of the lease
  • Email support

You show the home, choose the tenant and negotiate the lease; hosted showings are an add-on. In Maryland and DC, landlords can't turn away a tenant because they pay with a housing voucher or another lawful source of income.

Who does what

The same sale, three ways.

Every home sale goes through the same five stages. The packages differ in who handles each one.

AyaAya does it for youYouYou do itYou + AyaYou do it, Aya guides you$295Optional add-on, at the price shownAIPrepared with AI help, checked by Aya
Stage and taskMLS BasicBroker SupportFull Service + AI
1 Prepare
Set the priceWhat the home should list for, and whyYou or $149 visitYou or $149 visitAyaAya visits your home; the market analysis is prepared with AI helpAI
PhotosYouYouAyaProfessional photographer, 3D tour and floor plan
Listing write-upThe description buyers and search sites readYouYouAyaAIWritten facts-first, so search sites and AI assistants describe it correctly
Disclosures and formsYour statements about the home, so you fill them inYou + AyaAya provides them and checks they’re completeYou + AyaAya explains each one and checks themYou + AyaAya goes through them with you before buyers see them
2 Launch
MLS and 100+ home-search sitesAyaAyaAya
Yard signNot includedAyaAya
Your home's page on our websiteAyaListing pageAyaListing pageAyaAIShowcase page: video, buyer FAQ, area guide
Videos, just-listed posts, agent outreach$250 + ad budgetSocial media ads only$250 + ad budgetSocial media ads onlyAyaAI
3 Show
Showing scheduling and feedbackAyaAyaAya
Lockbox for buyers' agentsYouYour own combo boxAyaElectronic lockboxAyaElectronic lockbox
Buyer calls and questionsYouAyaAya
Open house$295$295AyaOne included
Hosting buyers who come without an agentYou or $95 eachYou or $95 eachAyaIncluded
Weekly report and next stepsNot includedNot includedAyaAI
4 Offer
Review offersAyaA basic reviewAyaAya
Negotiate price and termsYouAyaAya
Draft the contractYouAyaAya
5 Close
Inspection and appraisalYouAyaHelps you through themAyaHandles them for you
Title, lender and deadlinesYouAyaCoordinatesAyaManages every step, with updates
Broker Support or Full Service?

Both give you a broker for the deal. Full Service also sells the house.

Broker Support protects you from the offer to the closing table. Full Service also does everything that brings the offers in: the pricing, the photos, the marketing, the showings and the open house, with Aya watching your listing every week.

$2,700more for Full Service on a $600,000 home
$400more when you list
$2,300more at settlement, only if it sells
  • Aya's home visit and a pricing plan$149 on its own
  • Professional photography, a 3D tour and a floor planIncluded
  • One hosted open house$295 on its own
  • Aya meets buyers who come without an agent$95 a showing on its own
  • Videos and just-listed postsIncluded
  • Outreach to agents who sell homes like yoursIncluded
  • A showcase page instead of a basic listing pageIncluded
  • Weekly report and a plan if showings slow downIncluded
  • Inspection, appraisal and closing handled for youIncluded

On a $600,000 home, the difference is 0.4% of the price. If better pricing, photos and marketing bring in just 1% more, that's $6,000, about twice the difference.

Choose Broker Support if
  • You have great photos, or you'll hire a photographer yourself.
  • You're comfortable letting agents in and hosting buyers.
  • You've studied the market and know your price.
  • You want a broker for offers, the contract and closing, and to keep more of the fee.
Choose Full Service if
  • You want the price set from the market data, with a broker's eyes on your home.
  • You'd rather not photograph, post or host showings yourself.
  • You live elsewhere, work long hours, or simply want it off your plate.
  • You want weekly numbers and a plan, so nothing sits and goes stale.
Other ways to sell

What you get for the money, side by side.

Typical costs on a $600,000 home. Move the slider below and these update.

What you getMLS-only listing sitesOnline broker plansDiscount brokeragesTraditional listing agentNetanel Broker Support / Full Service
Typical listing fee$100–$600$6,250–$7,850$6,000–$12,000About $16,800$1,599 / from $4,299
How it's paidAll upfrontA few hundred upfront, about 1–1.25% at closing1–2% at closingAbout 2.8% at closingA small part upfront, most at settlement only if it sells
A licensed broker you can meetUsually online onlyPhone and appYesYesYes, Aya herself, licensed since 2006
Negotiation done for youYou negotiateTop plans only, remotelyYesYesYes, in both
Contract to closing handledYou handle itTop plans onlyYesYesYes, in both
Pro photos and marketingExtra or do it yourselfUsually extraVaries by companyUsuallyFull Service
A page for your home, videos and a weekly reportNoRarelyVariesVaries by agentA page in every package; video and the weekly report in Full Service

Typical ranges from published Maryland flat-fee and discount pricing and a 2026 survey of Maryland listing commissions (average about 2.8%). Each company's fees and services vary. In every option, including ours, any compensation you offer a buyer's agent is separate and your choice.

What you'd pay

Try your home's price.

$600,000

$250,000 to $1,000,000. Listing fee only; buyer's agent compensation is separate in every option.

Traditional listing agentAbout 2.8%
$16,800
Discount brokerageAbout 1.5%
$9,000
Online broker planA few hundred + about 1.25%
$7,800
Netanel Full Service + AI$799 + 0.5%, at least $3,500 at settlement
$4,299
Netanel Broker SupportFlat, most at settlement
$1,599
$12,501stays with you with Full Service, compared with a traditional listing agent
$15,201stays with you with Broker Support, compared with a traditional listing agent
Add when you need it

Extras for any package.

$95Hosted showingYour broker or a licensed showing agent lets the buyer in and answers questions. Included in Full Service.
$295Open houseUp to 3 hours, with signs and online promotion. One is included in Full Service.
$595Showing pack5 hosted showings and 1 open house.
$149Pre-listing consultationIn-home staging & pricing visit. Included in Full Service.
$49/roomVirtual stagingDigitally stage empty rooms, labeled as virtually staged
$250 + ad budgetSocial media adsA 14-day Facebook & Instagram ad campaign. Your ad budget (from $100) goes entirely to the ads.
Good questions

What sellers usually ask.

Why is most of the fee paid at settlement?

So you pay for the deal work only when there's a deal. The amount comes from the sale proceeds at the title company, so there's nothing to pay out of pocket.

What if my home doesn't sell?

You don't owe the settlement part. The amount paid when you list covers the work done to put your home on the market.

Do I still pay a buyer's agent?

That's your decision, and it's separate from our fee in every package. Aya will tell you what's typical for homes like yours and what it does for the number of showings.

Can I change packages?

Yes. Start with MLS Basic and add Broker Support anytime before you accept an offer. You pay nothing more then, and $1,200 at settlement, only if your home sells.

What if a buyer backs out?

We keep going. There's no limit on contracts: if one falls through, your package covers the next one for the rest of your 12-month listing, at no extra charge.

How fast can I be on the market?

Most listings go live within 24 to 48 hours of the paperwork and photos. With Full Service, the photography and launch take about 3 to 5 days.

Who will I actually work with?

Aya Netanel, broker and owner. AI tools help her office with paperwork, reminders and weekly reports, and Aya handles your offers and negotiation herself.

Talk it through

Not sure which fits? Ask Aya.

Aya Netanel, Broker and Owner · Netanel Real Estate · Licensed in Maryland and DC

17604 Parkridge Dr, Gaithersburg, MD 20878

Send Aya a message

Office(301) 775-0175
Aya's mobile(240) 793-2861